Google Sheet for TimelineJS:
https://docs.google.com/spreadsheets/d/1sw5b2nkLLvKNeeunHurhumO2U0aL9GsuTgR9NOl8XUU/edit?usp=sharing
TimelineJS:
https://cdn.knightlab.com/libs/timeline3/latest/embed/index.html?source=v2%3A2PACX-1vRthfLQAiGel8TB_DcoCGkSBBH5BWkNWaoN_HkQHZM8HKRdlCqWEvgym1y9ovL2H6-GRCVlENwM4h8y&font=Default&lang=en&initial_zoom=2&width=100%25&height=650
Current Outline:
Slide 1 — Title Slide
Headline:
The Cultural Impact of the St. Louis Blues on St. Louis
Text:
The St. Louis Blues have shaped the cultural identity of St. Louis since their founding in 1967. This timeline explores how key milestones in the team’s history influenced civic pride, community engagement, and regional identity. Rather than viewing the Blues only as a sports franchise, this project examines how they became a symbol of resilience, unity, and local heritage.
Media:
Blues logo or Enterprise Center image
Slide 2 — 1967: Expansion & Identity Formation
Date: 1967
Headline: NHL Expansion Brings Hockey to St. Louis
Text:
When the NHL expanded in 1967, St. Louis gained a professional hockey team. The arrival of the Blues positioned the city within a national sports league and expanded its cultural identity beyond baseball. Hockey quickly became embedded in local life, offering a new space for community gathering and shared experience.
Cultural Angle:
Sports as urban identity-building.
Slide 3 — 1968–1970: Early Stanley Cup Final Appearances
Date: 1968 (you can list range in description)
Headline: Immediate Contenders, Immediate Pride
Text:
Within their first three seasons, the Blues reached the Stanley Cup Final. Although they did not win, these appearances established credibility and energized the fan base. The early success created a foundation of loyalty and helped cement hockey as a permanent part of St. Louis culture.
Cultural Angle:
Early legitimacy and long-term fan loyalty.
Slide 4 — 1990s: The Brett Hull Era & Hockey Popularity
Date: 1990 (representing era)
Headline: Star Power and Cultural Visibility
Text:
During the 1990s, players like Brett Hull elevated the team’s national profile. Increased media coverage and packed arenas expanded youth participation in hockey throughout the region. The Blues became not just entertainment, but aspiration for young athletes in St. Louis.
Cultural Angle:
Sports heroes influencing local participation.
Slide 5 — 2000s: Loyalty During Struggle
Date: 2006 (represent drought era)
Headline: Resilience Through Adversity
Text:
Despite playoff absences and rebuilding years, fan support remained steady. This period reinforced an identity of perseverance among the fan base. Supporting the Blues became a reflection of broader Midwestern resilience — loyalty even without immediate reward.
Cultural Angle:
Team hardship mirrors community identity.
Slide 6 — 2019: Stanley Cup Victory
Date: June 12, 2019
Headline: A Defining Cultural Moment
Text:
In 2019, the Blues captured their first Stanley Cup championship. Celebrations filled downtown streets, businesses reported increased activity, and civic pride surged across the region. The victory transformed decades of frustration into collective triumph, becoming a defining moment in modern St. Louis history.
Cultural Angle:
Shared victory as collective memory.
Slide 7 — June 15, 2019: The Parade
Date: June 15, 2019
Headline: Unity in the Streets
Text:
An estimated hundreds of thousands of fans attended the championship parade. The gathering demonstrated the team’s power to unite diverse communities across the metropolitan area. The parade was not just a celebration of sport, but a public expression of shared identity.
Media suggestion:
Parade photo
Post-Dispatch headline screenshot
Slide 8 — Post-2019: Lasting Cultural Impact
Date: 2020
Headline: Beyond the Trophy
Text:
Following the championship, youth hockey participation increased and the Blues strengthened community outreach programs. The team’s identity shifted from “long-suffering” to “championship city,” reshaping how St. Louis sees itself nationally and internally.
Cultural Angle:
Long-term identity shift.
Slide 9 : Conclusion: Sports as Cultural Heritage
Date: Present
Headline: The Blues as Civic Symbol
Text:
Over decades, the Blues have influenced how St. Louis defines pride, resilience, and community. Through both struggle and success, the team has become woven into the city’s cultural fabric. The Blues illustrate how professional sports franchises can function as living symbols of regional heritage.
Potential Sources:
St. Louis Post-Dispatch ( covering the Blues and their Stanley Cup win)
Smith, John. Hockey and City Identity: The Case of the St. Louis Blues. Sports History Journal, 2020. This article argues that the Blues have played a significant role in shaping St. Louis’s cultural identity over several decades. ( need to look into still)
Odd but may be more useful than I think: https://rare.design/portfolio_page/st-louis-blues/